Unique Concepts and Innovations in Public Relations and Marketing
During the last 20 years, we have seen an explosion in technological advancements that have significantly transformed public relations and marketing. Waves of technological developments have changed the way PR and marketing professionals perform their jobs, but in the case of the internet, the transformative element isn’t the tool itself, it’s the data produced by the tool. Research from Statista shows that our collective global data created will grow to more than 180 zettabytes by 2025. That’s an unfathomable amount of data, but how exactly does it apply to PR? Well, one of PR’s biggest criticisms is the inability to…